ABOUT
I grew up with a love for travel and a curiosity about the world that always made me want to explore. Early in my career, I found my way into a marketing position with an international healthcare startup in Albuquerque, New Mexico that taught me everything I never learned in business school - tough decision-making, how to grow on bootstrapped budgets, and the value of building a team with clearly defined goals.
By the time I earned my M.B.A., I knew I belonged with entrepreneurial organizations. I'm allergic to bureaucracy and inefficiency. I love the agility that I've found in small and medium-sized organizations and enjoy environments where every hire makes a difference, every campaign moves the needle, and every team member is directly connected to the success or failure of the mission.
MY MARKETING PHILOSOPHY
DRIVE VALUE
Marketing spending should drive value and be directly tied to achieving the organization's goals.
ATTRIBUTION & ACCOUNTABILITY
To prove value, you need tracking and accountability. In every role, I implement the technology needed to provide insights into campaign results and embrace the accountability of regular KPI reporting.
DATA-BASED DECISION MAKING
Whether determining how to allocate budget, when to hire, or which new markets to pursue, I put whatever data is available at the heart of every decision.
AUTHENTICITY BUILDS BRANDS
Big budgets can buy brand recognition, but sustainable growth will only happen when people connect emotionally with your organization through authentic interactions.
LIVE (AND WORK) WITH INTEGRITY
Do what is right, perform with excellence, and respect others.
Just for Fun
BECAUSE LIFE IS MORE THAN WORK
When I'm not at work, you can find me in the skies above Colorado enjoying the use of my Private Pilot Certification.
I also love to travel, hike, read, and create fun memories with family and friends.
